In my last blog we identified the 10 Keys to Inbound Marketing Success. Now in this upcoming series of blogs, let's explore each of the 10 Keys to Inbound Marketing Success one at a time to gain that insight.
1. Must get In front of Existing Demand (Find and Use the Right Keywords)
Question: How can You get In Front of Demand That Already Exists?
Unfortunately most of us are not like Oprah or Ellen DeGeneres with their own TV shows to generate demand and drive traffic to our social media profile pages or websites. Or like Charlie Sheen that used his recent media exposure to generate 1 million Twitter followers in 24 hours... So, for most of us, without media exposure like television, radio, newspaper or magazines we have to get in front of demand that already exists on the Internet to be successful with our Inbound Marketing or Social Media Marketing efforts.
Answer: Getting in front of the demand that already exists starts with using one of the keyword spy tools to find the terms or phrases that people are actually searching on for your product, service, niche or market. Then you must start using those keywords in what you do and say online so that your Ideal Target Prospects can find you and what you are offering to solve their problems; not yours.
That sounds easy enough. But I've found in my practice that many Small Business owners are not using the keywords that their Ideal Target Prospect is searching on. So, their prospects never find them and they never connect. I understand why Entrepreneurs and Business Owners act that way and why they thought that the keywords they were using were "correct".. After all they are the "experts" in their niche, right?
What can you do now: Well, I've discovered that the sooner my new social media marketing clients tune into the one radio station that all prospects listen to: WII-FM, (What's In It For Me), the sooner my clients start seeing results. That includes using the terminology or "keywords" that your prospects use to describe what you do or sell, not what you call it! I've found that way too often business owners get caught up in using technical jargon or insider industry slang or worse abbreviations and totally miss out on what their ideal prospects are searching for. Internet statistics show that if you don't show up on page 1 of a Google search, then you basically don't exist for that keyword, because more than 90% of search engine users won't go past the first page of results.
So, that's why in my social media consulting practice we use search engine optimization (SEO) strategies in a 5 step interactive BrandStorm session with new clients to identify the needs of their prospects and the solutions they offer to identify the "right" keywords to use... What I've also discovered is that more often then not (in fact maybe as high as 80-90% of the time), the keywords your Ideal Target prospects search on are totally different than what my new clients were using before the BrandStorm session.
What could make your Inbound Marketing more successful? Please post a comment here on my blog or use the free Questions page on my website to ask any questions.
Dave Westfall, is a Web Business Accelerator, Social Media Consultant, Speaker, Author and Certified Mastermind Business Coach. His areas of expertise include building WordPress and eCommerce Websites, Information Product Launches, Internet Marketing Strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) and Social Media Outsourcing viral marketing strategies and campaigns that grow your business and turn your Sales Paradigm upside down.
Please visit our website at www.dewpointe.com to see how you can go from being the Hunter to the Hunted!
To your Inbound Marketing success,
Dave Westfall, MBA
Web Business Accelerator
P.S. Please click on this link to schedule a FREE 30 Minute Inbound Marketing Consultation. Please act now, because my calendar is filling up fast..
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