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MAR
28
Is Your Website Part of the 1% or the 99%?

by Dave Westfall

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Is your website part of the 1% or the 99%?

During our recent web business consulting assignments, we've discovered that 99% of Small Business websites are not using the right keywords to get in front of the existing demand for their goods and services.  So, that means that only 1% of Small Business websites are using the right keywords to connect with their Ideal Target Prospects and are letting that extra income fly out the window.  Are you part of the 1% or the 99%?

Do You Want More Income? Do you understand the importance of using the Right Keywords on Your Website? Then you have to Identify the Keywords your Prospects are using to search for Your Website! Discover the Existing D.E.M.A.N.D.* for Your Goods and Services…*Discover Existing Markets And Niches to Develop (D.E.M.A.N.D.)

Getting in Front of the Existing D.E.M.A.N.D. is the Key to Online Marketing Success!

Everyday your Prospects are searching on Google, Yahoo and Bing for what you are selling. But are your Ideal Prospects finding Your Website?  During our recent web business consulting assignments we've discovered that 99% of Small Business Owners thought they were using the RIGHT Keywords to Attract their Ideal Prospects… Some even Ranked #1 for certain keywords.. BUT, we discovered that their IDEAL PROSPECTS were searching on DIFFERENT Keywords. Why is that Important?  Because using the Right Keywords Connects You to NEW PROSPECTS and puts you in front of the existing DEMAND for your goods and services.

Being #1 for a Keyword with 0 searches (= No DEMAND) Produces ZERO Sales and Income!

#1 on Google

Ranking #1 on Google for the Right Keywords could Increase Your Market Share, Leads and Income by 3 times or MORE! Because statistics show that #1 on Google gets 5 times More Website Visitors than #3!


Market Share Chart
So, if You are NOT on Google's Page 1 then ALL You Get are the Leftovers!  You Deserve More Than Leftovers!

D.E.M.A.N.D. is a Simple Process that Produces Powerful Results Take the First Step Today:
1. Click on this link to schedule your FREE DEMAND Session.

What would help you generate more income? Please post a comment here on my blog or use the free Questions page on my website.

Dave Westfall, is a Web Business Consultant, Social Media Speaker, Author and Trainer. His areas of expertise include building WordPress and eCommerce Websites, Information Product Launches, Internet Marketing Strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) and Social Media Outsourcing viral marketing strategies and campaigns that grow your business online and turn your Sales Paradigm upside down.

Please visit my newly updated website at www.dewpointe.com to see how a Web Business Consultant can help you accelerate your online business with our proven W + P + M = I formula!

To your success,
Digital Signature Dave


Dave Westfall, MBA
Web Business Consultant

email: info@dewpointe.com

P.S. Please click on this link to schedule a FREE 30 Minute DEMAND Consultation. Please act now, because my calendar is filling up fast..


Categories: Business  |  Current Events  |  Internet Marketing
Tags: Accelerate  |  Small Business  |  DEMAND  |  Entrepreneur  |  Internet Marketing  |  Search Engine Optimization  |  SEO  |  Social Media Marketing  |  Web Business Accelerator  |  Web Business Consultant


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OCT
2
Are you Asking for too Much on your Prospect Form?

by Dave Westfall

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Can LESS be MORE? Yes, from my experience, the more information you ask for; the less your response rate.  As a "closet economist" I've coined the term "Info Elasticity" to describe the inverse relationship between your Prospect Response Rates resulting from asking for too much information on our Website Contact Forms.  

What is Info Elasticity?  The term "elasticity" comes from the study of microeconomics. The Economics Glossary gives the following definition for elasticity: "Elasticity is a measure of responsiveness. The responsiveness of behavior measured by variable Z to a change in environment variable Y is the change in Z observed in response to a change in Y. Specifically, this approximation is common: elasticity = (percentage change in Z) / (percentage change in Y)"

Please don't worry if that definition went over your head. It does for most of us and I have a BS-Economics. The key thing to understand here is that we can use the concept of "elasticity" when we want to see how the relationship of one thing changes when we change something else. How does demand for goods or services change when we change its price? How does the demand for goods or services change when the price of a substitute changes?  How does our prospect form response rate change when we ask for more or less information? These are the types of questions that "elasticity" can help us answer.

What is the objective of your Prospect Form?  From my experience, the objective of a Prospect Form should be to get the Website Visitor or Web Surfer to "raise their hands" and say they are interested in knowing more about your products or services.

Asking for the minimum information you need is a courtesy to prospects and from my experience can significantly increase your response rate. Long, complex forms or requests for large amounts of detail or sensitive information could put off potential responses (forever). In addition to first and last name, the most important information to request is telephone number and or e-mail address, either piece of info gives you a way to contact the website visitor and start a relationship.

I strongly recommend that you ask only for more the most basic information you need like first name and email address. In some cases you may need to know a little more information to provide better service such as a position title or website address. However, my experience, common sense, and now privacy laws suggest that you should avoid asking for sensitive information like income, social security numbers, or credit card numbers, unless absolutely needed, to prevent scams or the potential for identity theft. I know from my own website interactions that I am resistant to provide information like phone numbers that I don't feel is needed or warranted.

So, I've discovered that a response or contact us form is simply a starting point to build a customer relationship. A customer may just ask a question, for a free white paper or to subscribe to your newsletter, but that request gives you the opportunity to open a dialog, gather further information, and build a detailed customer profile as a basis for future marketing campaigns. I've found that to be successful online you must have a Customer Relationship Management (CRM) system in place to ensure that the prospect's initial request is developed into a customer relationship.

I have seen many cases where asking for too much information significantly reduced the response rate and conversely asking for less information actually increased the Contact Form response rate. For example, in the Mortgage Broker Lead industry when we asked for too much info or if the form was not easy to use the "Info Elasticity" kicked in and the response rate when down. So, we tested forms until we reached a happy medium that produced a high volume of mortgage rate quotes while still capturing the minimum consumer information. Recently, in another example, I recommended that an Internet Marketing Client reduce the information that they were asking for on their Contact Form by 66%, to just the basics, and their monthly Prospect Response Rate when up 400%.

Dave Westfall, is a Small Business Accelerator, Web Business Consultant and Social Media Expert with DewPointe Ventures LLC. His areas of expertise include social media, turnaround strategies, business development, websites and Internet marketing. He provides solid advice and proven solutions that work to help you grow your small business.

Visit my website www.socialmedia-outsourcing.com for your free Social Media ROI for Entrepreneurs White Paper.


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing
Tags: Accelerate  |  Boot Camp  |  Economy  |  Small Business  |  Turnaround  |  Entrepreneur  |  Farmers  |  Hunters  |  Internet Marketing  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator


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MAY
16
How can You get In Front of Demand That Already Exists?

by Dave Westfall

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In my last blog we identified the 10 Keys to Inbound Marketing Success.  Now in this upcoming series of blogs, let's explore each of the 10 Keys to Inbound Marketing Success one at a time to gain that insight.

1. Must get In front of Existing Demand (Find and Use the Right Keywords)

Question: How can You get In Front of Demand That Already Exists? 

Unfortunately most of us are not like Oprah or Ellen DeGeneres with their own TV shows to generate demand and drive traffic to our social media profile pages or websites.   Or like Charlie Sheen that used his recent media exposure to generate 1 million Twitter followers in 24 hours...  So, for most of us, without media exposure like television, radio, newspaper or magazines we have to get in front of demand that already exists on the Internet to be successful with our Inbound Marketing or Social Media Marketing efforts.

Answer: Getting in front of the demand that already exists starts with using one of the keyword spy tools to find the terms or phrases that people are actually searching on for your product, service, niche or market.  Then you must start using those keywords in what you do and say online so that your Ideal Target Prospects can find you and what you are offering to solve their problems; not yours.

That sounds easy enough.  But I've found in my practice that many Small Business owners are not using the keywords that their Ideal Target Prospect is searching on.  So, their prospects never find them and they never connect.  I understand why Entrepreneurs and Business Owners act that way and why they thought that the keywords they were using were "correct"..  After all they are the "experts" in their niche, right? 

What can you do now: Well, I've discovered that the sooner my new social media marketing clients tune into the one radio station that all prospects listen to: WII-FM, (What's In It For Me), the sooner my clients start seeing results.  That includes using the terminology or "keywords" that your prospects use to describe what you do or sell, not what you call it!  I've found that way too often business owners get caught up in using technical jargon or insider industry slang or worse abbreviations and totally miss out on what their ideal prospects are searching for. Internet statistics show that if you don't show up on page 1 of a Google search, then you basically don't exist for that keyword, because more than 90% of search engine users won't go past the first page of results.

So, that's why in my social media consulting practice we use search engine optimization (SEO) strategies in a 5 step interactive BrandStorm session with new clients to identify the needs of their prospects and the solutions they offer to identify the "right" keywords to use... What I've also discovered is that more often then not (in fact maybe as high as 80-90% of the time), the keywords your Ideal Target prospects search on are totally different than what my new clients were using before the BrandStorm session.

What could make your Inbound Marketing more successful?   Please post a comment here on my blog or use the free Questions page on my website to ask any questions.

Dave Westfall, is a Web Business Accelerator, Social Media Consultant, Speaker, Author and Certified Mastermind Business Coach. His areas of expertise include building WordPress and eCommerce Websites, Information Product Launches, Internet Marketing Strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) and Social Media Outsourcing viral marketing strategies and campaigns that grow your business and turn your Sales Paradigm upside down.

Please visit our website at www.dewpointe.com to see how you can go from being the Hunter to the Hunted!

To your Inbound Marketing success,
Digital Signature Dave


Dave Westfall, MBA
Web Business Accelerator

email: info@dewpointe.com

P.S. Please click on this link to schedule a FREE 30 Minute Inbound Marketing Consultation.  Please act now, because my calendar is filling up fast..

Technorati Claim Token: SJBACM3JH6X2


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing  |  Social Media
Tags: Small Business  |  Turnaround  |  Brand Storm  |  BrandStorm  |  Entrepreneur  |  Hunters  |  Inbouond Marketing  |  Internet Marketing  |  SEO  |  Social Media  |  Social Media Marketing  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator


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MAY
12
Are There Ten Keys to Inbound Marketing Success?

by Dave Westfall

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My regular blog readers will recall that I have blogged about traditional "Outbound Marketing" and the newer non-traditional "Inbound Marketing" before.  As a refresher, Wikipedia defines Inbound Marketing and its opposite "traditional" Outbound Marketing as:

  • "Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Brian Halligan, cofounder and CEO of HubSpot, claims he coined the usage of the term in this sense.

  • Antonym for this usage: Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to "permission marketing," a pejorative term for this type of marketing is "interruption marketing."

I've found that HubSpot provides extremely informative Inbound Marketing webinars and ebooks on a variety of Internet Marketing topics.  So, if you're interested in learning more about this topic I encourage you to follow them, as I do, on Twitter @hubspot, or like their Facebook Page at: http://www.facebook.com/hubspot.

Now, Chris Stone, talks about What's the Key to Inbound Marketing Success? in his blog, stating: "Patience. That's the secret to inbound marketing success."  Yes, I agree, patience is a BIG key to success in Inbound Marketing... Please read his whole blog for more insights.

Then in his blog, Dave Wellman, says that there are "Three Keys to Inbound Marketing Success", and I'll summarize here, please read his whole blog for some great additional information by clicking on the above link:

1. "consistently creating good/relative content that answers questions that your current and future clients are asking"
2. "create multiple offers that provide clients/prospects with information that they cannot easily find anywhere else."
3. "learn how to cultivate your current and new clients into raving fans so that they become active referrers"

Yes, thanks to both of these bloggers for their contributions and adding to our shared knowledge of Inbound Marketing success.   Those are good keys to success with Inbound Marketing. 

In my Social Media Consulting practice most of my Clients are Small Business owners that don't know the nuances of Inbound Marketing so I understand why they act with impatience, I thought that way myself, until I discovered these 10 Keys to Inbound Marketing success:

1. Must get In front of Existing Demand (Find and Use the Right Keywords)
2. Build Online Relationships- So that Prospects can Know, Like and Trust You
3. Be Social
4. Be Available
5. Be Engaging- Ask Questions
6. Be an Expert = SME (Subject Matter Expert)
7. Be Creditable and Trustworthy
8. Build Social Proof - By Growing Your Networks
9. Be Easy to Do Business With - Take away the Prospect's fear of buying
10. Be Persistence and Patient - Inbound Marketing is like Farming - It Takes Time to Grow

What do you feel are the keys to success with Inbound Marketing? 

Please post a comment here on my blog or visit the Questions page on my website.

Dave Westfall, is a Web Business Accelerator, Social Media Consultant, Speaker, Author and Certified Mastermind Business Coach.  His areas of expertise include building WordPress and eCommerce Websites, Information Product Launches, Internet Marketing Strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) and Social Media Outsourcing viral marketing campaigns and strategies that grow your business and turn your Sales Paradigm upside down.

Please visit our website at www.dewpointe.com to find out how you can grow your business with Inbound Marketing.

To your Inbound Marketing success,

 Digital Signature Dave

Dave Westfall, MBA
Web Business Accelerator

email: info@dewpointe.com

P.S. Please click on this link now to schedule a FREE 30 Minute Inbound Marketing Consultation.

 


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing  |  Social Media
Tags: Small Business  |  Entrepreneur  |  Farming  |  Inbound Marketing  |  Internet Marketing  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Optimization  |  Social Media Outsourcing  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator


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FEB
23
ENTREPRENEUR BOOT CAMP TO ACCELERATE SMALL BUSINESS EFFORTS TO TURN AROUND ECONOMY

by Dave Westfall

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PRESS RELEASE FOR IMMEDIATE DISTRIBUTION

DATELINE: Denver CO 2/23/11

Dave Westfall is giving away The Small Business Accelerator online Entrepreneur Boot Camp he has created at www.TheSmallBusinessAccelerator.com. The system guides Entrepreneurs and small business owners so that they can accelerate their business to get a pay raise in 2011 and help turn around the American economy.  See the related video on My YouTube Channel.

Dave Westfall, MBA is a certified mastermind business coach, social media expert, turnaround strategist, public speaker, author and trainer. He has helped 100s of Entrepreneurs grow their small businesses through his one on one consulting and group training sessions. Now he wants to give Entrepreneurs a chance to benefit from his experience helping other business owners make their dreams come true.

According to Robert Litan of the Kauffman Foundation in Kansas City, “between 1980 and 2005, nearly all U.S. net job creation was produced by small firms”. Litan’s research reveals that “the U.S. economy would have to generate 30-60 inventive “home run” companies that grow to $1 billion in revenue each year to increase Gross Domestic Product (GDP} growth above 3%”. Even so, Litan doesn’t deny that our economy could also get there by creating or encouraging the growth of many “singles” and “doubles” (high-growth companies that never reach the $1 billion revenue threshold)...To this Dave Westfall adds, “I feel certain, that with the right knowledge and skills thousands of Entrepreneurs can hit those ‘singles’ and ‘doubles’ to turn around the American economy. That’s why I have chosen to "pay it forward" and give away my proven Entrepreneur Boot Camp strategies.”

The Small Business Accelerator online Entrepreneur Boot Camp is designed for Entrepreneurs to hit those “singles” and “doubles.” It covers business planning, sales and marketing, cost control, goal setting, time management, social media and Internet marketing strategies and much more.

The Entrepreneur Boot Camp covers these subjects:

  • Creating Your Mission and Vision Statements for Your Business Plan 
  • How and Why to Create a Unique Selling Proposition (USP) 
  • Setting Goals and Objectives 
  • Creating Action Plans 
  • Sales and Marketing Strategies
  • Customer Service and Operations Tactics
  • Profit Improvement Plans
  • Time Management for Entrepreneurs
  • Social Media, Internet Marketing and Lead Generation

"By the end of the 30-day Entrepreneur Boot Camp, small business owners will have the skills and knowledge to grow their companies faster and help turn around the American economy," according to Dave Westfall.

For more information, or to register for the Entrepreneur Boot Camp, visit : www.TheSmallBusinessAccelerator.com

DewPointe Ventures LLC is a business consulting firm that provides coaching, website development, product launch, turnaround strategies, social media and Internet marketing services to accelerate companies. That’s why we say; the “Dewpointe” is where all the critical elements come together and results happen.


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing
Tags: Accelerate  |  Boot Camp  |  Economy  |  Small Business  |  Turnaround  |  Entrepreneur  |  Farmers  |  Hunters  |  Internet Marketing  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator


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JAN
28
Entrepreneurs, What is Your Unique Selling Proposition USP?

by Dave Westfall

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Do you know what your Unique Selling Proposition (USP) is?  In my Web Business Accelerator and Social Media Consulting practice I've been working with two new clients this week.  I continue to be amazed at the number of Entrepreneurs who can not answer the question: What is Your USP? Or the question: Why should someone buy from you and only from you?

Your USP should tell the world who you are and what you do. It should articulate clearly and concisely what benefit a prospect will derive from doing business with you instead of your competitors.

Your USP is the fundamental basis of your entire business concept:  it is that unique advantage (or advantages) that should distinguish your business from all your competitors. You should be able to articulate your USP clearly in 60 seconds or less (but it's not to be confused with your "Elevator Pitch"...  Astonishingly, most companies couldn't begin to clearly explain their USP at all, and if you can't articulate it, it's highly unlikely that your customers and prospects will be able to understand it.

How and why should you create a compelling USP?

HOW: Here are the 3 Steps to determine what your USP is:

1) Determine what your customers want (Ask them)

2) Find out which of these needs you can and do fill

3) Find a way to clearly state to your customers that you are the source to fill those needs

The result is your USP. 

WHY: I know from experience that USP's take time to develop and crystallize.  I've also found that the best USP's bubble up during a brainstorming session when you don't evaluate ideas as they are offered.

But, your USP must also be written from the What's In It For Me (WIIFM) perspective of your customers and must use their language for what you do, not yours.  That is especially true for most Internet Merchants, because to succeed online you must get in front of demand that already exists.

Most companies try to be everything to everyone, and they can't understand why they don't have any unique advantage-why they can't really take off ahead of their competitors. The fact of the matter is, when you try to be everything to everyone, you wind up being nothing to anyone. You spread yourself so thin that your message becomes too diluted. It ceases to have meaning.  It has been proven time and time again that you can make more money when your "niche" is an inch wide, but a mile deep...

So focus on, what makes you unique and different?

The problem is the most business owners have never sat down and really asked these 3 questions:

What distinguishes my company from my competitors?

Am I more expensive, less expensive?

Do I offer more service, give better value, give a better guarantee?

What makes me different?
What makes me unique?

To say that your USP is important is a gross understatement.

Your USP is not just important-it's critical to the success of your business. 

In my opinion, "you can't build a successful online business without knowing your USP"!

What is your USP?  Please post your USP as a comment...

Dave Westfal, MBA is an experienced Webmaster, Project Manager, Marketing Consultant and Certified Mastermind Business Coach with DewPointe Ventures LLC. His areas of expertise include building WordPress Blogsites and full eCommerce Lead Capture Websites, Information Product Launches, Internet Marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) viral marketing strategies that work to help you grow and transform your business by turning your Sales Paradigm upside down.

Please visit our website at www.WebBusinessAccelerator.com to find out how you can build your POISE online.

To your online success,

Digital Signature Dave

Dave Westfall, MBA
Your Web Business Accelerator

email: info@dewpointe.com

P.S. Please click on this link now to schedule your FREE 30 Minute Consultation.


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing  |  Social Media
Tags: Farmers  |  Hunters  |  Internet Marketing  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator

1 Comment     Comments

Dave Westfall, Windsor, CO , February 4, 2011 at 6:38 PM | Reply
Here is my USP: The "dewpointe" is where all the critical elements come together and results happen!

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JAN
26
Does your online business need a Web Business Accelerator?

by Dave Westfall

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Does your online business need a Web Business Accelerator?

Yes, if you want MORE Sales and PASSIVE Sources of Income...
Yes, if you want to MAKE More and WORK Less...
Yes, if you want to TURN your SALES paradigm UPSIDE Down...
Yes, if you want to STOP trading your TIME for MONEY...
Yes, if you want to START making MONEY over TIME!

Using our Proven W + P + M = I Web Business Accelerator formula (Website + Products + Marketing = Income) we'll build your Passive Online Income Success Engine (POISE) and confidence on the Internet!

Website ExtraordinaryPeople.com 3 Steps 4 DVDs and Cover Social Media ILogos Website Sales Funnel

Our Web Business Accelerator program brings together all of the critical elements necessary to help you achieve success in your Internet Marketing efforts.  From our experiience working with Website and Internet Marketing clients over the last 6 years we've found that it's just not enough to have a website, or products, or a marketing strategy alone... You need all three to create a Passive Online Income Success Engine that allows you to leverage your Intellectual Property (IP) to generate sales on autopilot 24/7 365 days a year!

Interested in building Your POISE online? Please click on this link to schedule your FREE 30 Minute POISE Consultation.  But hurry, act today, because this is the first time that we've made this offer
so we don't know what kind of response to expect and we can only take on 5 4 more POISE clients.

Dave Westfal, MBA is an experienced Webmaster, Project Manager, Marketing Consultant and Certified Mastermind Business Coach with DewPointe Ventures LLC.  His areas of expertise include building WordPress Blogsites and full eCommerce Lead Capture Websites, Information Product Launches, Internet Marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Pay Per Click (PPC) Advertising campaigns and developing proven Social Media Optimization (SMO) marketing strategies that work to help you grow and transform your business by turning your Sales Paradigm upside down.

Please visit our website at www.WebBusinessAccelerator.com to find out how you can build your POISE online.

To your online success,

Digital Signature Dave

Dave Westfall, MBA
Your Web Business Accelerator

email: info@dewpointe.com

P.S. Please click on this link now to schedule your FREE 30 Minute POISE Consultation.


Categories: Business  |  Coaching  |  Current Events  |  Internet Marketing  |  Social Media
Tags: Farmers  |  Hunters  |  Internet Marketing  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing  |  Web Business Accelerator


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AUG
10
Why do Farmers outscore Hunters in Social Media Marketing?

by Dave Westfall

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Picture this, its half time at the Social Media Bowl and the score is hunters 6 and farmers 94. But hunters always outscore farmers, right? My experience as a Social Media Mentor and Social Media Speaker indicates that's not necessarily the case when it comes to Social Media Marketing.  Let's take a closer look at why.

What is the hunter mentality as it relates to sales?

www.Answers.com says: "A hunter mentality means you focus on generating and developing new leads. This would be finding new prospects, developing or rekindling cold prospects, or expanding into new marketplaces entirely. In short, like a "hunter" you go out and find "food."

The opposite of a hunter mentality is a farmer mentality. A farmer expands and cultivates existing business. For example, your company and product are already accepted in the marketplace, make sales based on referrals, sell to warm leads (or leads who contact you), and expand business with your existing clients."

As you may know, Inbound Social Media Marketing is much more like Relationship Marketing. www.Wikipedia.com defines it as: "Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts (a combination of search [engine] optimization [SEO] and Strategic Content), PR, Social Media and Application Development."

If you think about it for a while it makes sense. Building Online Relationships requires establishing yourself as a subject matter expert (SME) then developing trust and confidence with your prospects over time first before you "ask for the order" or "reorders".

Maybe farmers just have a built in advantage when it comes to Social Media Marketing?  Farmers plant their seeds, wait for them to sprout, and then water the seeds, fertilize and cultivate around the young plants. They hope and pray for sunshine and rain so that the plants will grow big and strong. If the farmer is lucky and it doesn't hail or flood or get blown over by the wind the plant will eventually bloom and bear fruit. Then weeks, sometimes months later when the fruit is ripe you can finally "harvest" the crops. Now, all of that takes a lot of time and PATIENCE that many hunters lack.

In my own Social Media Consulting practice, I've seen traditional "hunters" have a lot of problems with the patience part and their desire to invest the time and energy necessary to build successful online social media relationships. Many times I've seen them go right for the sale and end up irreparably damaging a very promising opportunity.

What do you think? Can the hunters come back in the second half with a new game plan to win the Social Media bowl?  Please share your thoughts and opinions by posting a comment below.

Dave Westfall is an experienced Social Media Consultant and Social Media Speaker with DewPointe Ventures LLC. His areas of expertise include Social Media Marketing, Viral Marketing and developing proven Social Media Optimization (SMO) strategies that work to help you grow and transform your business. Please visit www.SocialMedia-Outsourcing.com to find out how you can attract new clients without lifting a finger.

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.

To your success,

 Digital Signature Dave

Dave Westfall, MBA
Your Social Media Mentor

email: info@dewpointe.com

P.S. I'd be happy to answer your Social Media Questions, just click on the link.
Or send a Twitter message to @davewestfall.


Categories: Business  |  Current Events  |  Internet Marketing  |  Social Media
Tags: Farmers  |  Hunters  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Social Media Speaker  |  Viral Marketing


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JUN
19
Do you need a Social Media Mentor who can help you double your business?

by Dave Westfall

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Looking for a Social Media Mentor?

Dave Westfall, is Your-Social-Media-Mentor!   He is that one person who can use his years of Social Media Marketing and Internet Marketing knowledge, experience and wisdom to guide you, help you, take you under his wing, and nurture your online marketing strategy to double or triple your clients and sales.

The Facts are: 
  94% of Coaches, Consultants and Solopreneurs who try it alone fail to generate sales!

  63% of Dave's sales come from his Social Media Viral Marketing campaigns.

What's In It For Me? (WIIFM)
  Double or Triple Your Sales in a year with our proven Social Media Marketing strategies!


Plus at Your-Social-Media-Mentor.com we'll make a long-term commitment to you and help you transform your practice and generate Social Media sales* by taking a deep-seated interest in your future success!

*And that's guaranteed or your money back! 100% Satisfaction Guaranteed
Read on to see how you can save 33% with our special Introductory Offer.

Our Social Media Mentoring programs and self-help courses will get you on track:

1. Social Media Marketing 1 on 1
2. SMO- Profile Development

3. SMO-Network Building Service
4. SMO Mastermind Group
5. Social Media Training
6. Private LinkedIn Prospecting Training
7. WordPress Blogsites Set up and Theme installation
8. eCommerce Websites with CRM, CMS, Email, Shopping Cart and Affiliates
9. Online Product Strategy consulting to fill your sales funnel
10. Internet Product Launch strategies

We'll also show you how to become the Number #1 Expert on a Google Search in your Niche!

Yes, their is a small investment, but we offer 2 Payment Plans to fit most budgets:

MONTHLY PAYMENT PLAN: $97 per month

ANNUAL FULL PAY PLAN: $997 (Get 2 months FREE)*

 

Just enter 33OFF to save 33% on either the monthly or annual payment plans before midnight on June 30th.

Dave Westfall, MBA is an experienced
Social Media Consultant with DewPointe Ventures LLC. His areas of expertise include Social Media marketing and developing proven strategies that work to help you grow and transform your small business. Visit my website www.SocialMedia-Optimization.com to find out how you can attract new clients without lifting a finger and get your Free copy of my SocialNetomics-50 Ways to Monetize your Social Network white paper.

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.

To your success,

Digital Signature Dave

Dave Westfall, MBA
Your Social Media Mentor

email: info@dewpointe.com

P.S. I'd be happy to answer your Social Media Questions, just click on the link.
Or send a Twitter message to @davewestfall
.


Categories: Business  |  Current Events  |  Internet Marketing  |  Social Media
Tags: LinkedIn Training  |  SMO  |  Social Media  |  Social Media Marketing  |  Social Media Mentor  |  Social Media Optimization  |  Viral Marketing


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MAY
26
Social Media Marketing ROI Strategies for Coaches

by Dave Westfall

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Social Media Optimization (SMO) Return on Investment (ROI) strategies for Coaches

Social Media and Viral Marketing continues to grow in importance. It has not only become one of the critical tools to interact with your customers but is also considered one of the key elements impacting your organic Search Engine Optimization (SEO) results and rankings. Our research indicates that coaches that take advantage of this trend are seeing significant benefits in terms of online search engine results placement and revenue increases.

The most common questions include:

Why should we be concerned about social media?
How will we benefit from using Social Media Optimization (SMO)?
How should we go about optimizing for social media and measure the ROI?

The information in the FREE Social Media ROI for Coaches White Paper is based on a variety of sources and our practical experiences gained over the last 5 years while working on Social Media Optimization (SMO) strategies for our clients.

Dave Westfall, MBA is an experienced Social Media Consultant with DewPointe Ventures LLC. His areas of expertise include Social Media Marketing and developing proven Viral Marketing strategies that work to help you grow and transform your small business. Visit my website www.SocialMedia-Outsourcing.com to get your Free copy of the SocialNetomics-50 Ways to Monetize your Social Network white paper.

Hire Dave to speak to your Group about How to Earn a Social Media ROI.

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn or for more information please visit his mentoring website at www.Your-Social-Media-Mentor.com.

Warmest Regards,

Digital Signature Dave

Dave Westfall, MBA
Your Social Media Mentor

email: info@dewpointe.com

P.S. I'd be happy to answer your Social Media Questions, just click on the link.
Or send a Twitter message to @davewestfall


Categories: Business  |  Current Events  |  Internet Marketing  |  Social Media
Tags: LinkedIn  |  Social Media  |  Top 10  |  Webinar


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